Introduction to Footwear Design
with Selena Ece Gurdal
Follow along with former Puma designer Selena Ece Gurdal as she teaches you the fundamentals of footwear design. Covering everything from ideation and 3D modelling to manufacturing and corporate stakeholders, you'll learn everything you need to know to thrive in the footwear design field.
$199
Welcome to Introduction to Footwear Design
Find out what to expect from Introduction to Footwear Design. In this introduction Ece provides us with a brief overview of the practical and theoretical topics that will be covered in each chapter, including manufacturing, materials, creative direction, ideation and concepting, as well as physical and digital design tools.

Download your free sample.
Want a taste of what to expect? No problem! We've put together a free sample containing the 3D model of the sneaker design by Ece throughout the class. You'll then also receive a free lesson and a free digital shoe last!
DownloadClass Overview
Chapter 1
Lay of the Land
In Chapter 1 of Introduction to Footwear Design, Ece will equip you with the necessary knowledge required to propel you into concept creation and beyond. You'll take a look at the surrounding history and culture of footwear design, as well as technical knowledge of shoemaking, materials, product briefs and creative direction.
Chapter 2
Ideation
In this chapter Ece will guide you through applying your newly found footwear knowledge into design ideation. You will follow along as Ece builds a concept by utilising the theory from the first chapter. You'll be walked through mood board development, thumbnail sketching, digitalising your design in Adobe Illustrator, receiving feedback, and using physical clay modelling to further develop and evaluate your design.
Chapter 3
Make it Happen!
In Chapter 3 you'll learn how to transfer your design proposal into a package of manufacturing instructions for your development colleagues and factory. The popular 3D package Blender will be utilised to help you achieve this.
Chapter 4
What's Next?
In this final chapter Ece will discuss the steps that follow the design and development of the footwear style. You'll look at the various stakeholders you may encounter in a corporate environment, as well as how to navigate this environment while receiving multiple rounds of feedback. Ece will also provide an overview of marketing techniques used in the industry, and how a companies continue to tell the story of an established design and extend their footwear franchise.
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Follow along with former Puma designer Selena Ece Gurdal as she teaches you the fundamentals of footwear design. Covering everything from ideation and 3D modelling to manufacturing and corporate stakeholders, you'll learn everything you need to know to thrive in the footwear design field.
Buy Now
Download your free sample.
Want a taste of what to expect? No problem! We've put together a free sample containing the 3D model of the sneaker design by Ece throughout the class. You'll then also receive a free lesson and a free digital shoe last!
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