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Introduction to Footwear Design

with Selena Ece Gurdal

Follow along with former Puma designer Selena Ece Gurdal as she teaches you the fundamentals of footwear design. Covering everything from ideation and 3D modelling to manufacturing and corporate stakeholders, you'll learn everything you need to know to thrive in the footwear design field.

$199

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Welcome to Introduction to Footwear Design

Find out what to expect from Introduction to Footwear Design. In this introduction Ece provides us with a brief overview of the practical and theoretical topics that will be covered in each chapter, including manufacturing, materials, creative direction, ideation and concepting, as well as physical and digital design tools.

 

Download your free sample.

Want a taste of what to expect? No problem! We've put together a free sample containing the 3D model of the sneaker design by Ece throughout the class. You'll then also receive a free lesson and a free digital shoe last!

Download

Sketch your thoughts.

The fastest way to start your visual research is through quick thumbnail sketches. In this process, Ece will demonstrate how to get lots of ideas out of your head and on to paper in order to quickly and easily convey your initial thought process. 

Sketch your Thoughts

The fastest way to start your visual research is through quick thumbnail sketches. In this process, Ece will demonstrate how to get lots of ideas out of your head and on to paper. 

Digitalise your ideas.

Learn how to respond to a design brief by taking your hand-drawn sketches into Adobe Illustrator to begin exploring design features and forms at a greater level of detail. Once complete, you'll have a series of beautiful sketches to showcase your thinking to colleagues and key stakeholders.

Digitalise your Ideas

Learn how to respond to a design brief by taking your hand-drawn sketches into Adobe Illustrator to begin conveying your designs features and forms at a greater level of detail. 

Explore proportions and volume in clay.

A crucial stage in the process is converting ideas you've generated in 2D, to 3D. Ece will walk you through creating a clay mock-up of your design, allowing you to experiment with proportions and volumes.

Explore proportions and volume in clay.

A crucial stage in the process is converting ideas you've generated in 2D, to 3D. Ece will walk you through creating a clay mock-up of your design, allowing you to experiment with proportions and volumes.

Communicate your concept clearly in 3D.

Blender is used throughout the class to further explore and communicate the design concept. You'll be taken through the process of creating your own 3D model by starting with the included digital shoe last and ending with a high fidelity model that you can use to render and showcase your design thinking!

Communicate your concept clearly in 3D.

You'll also be guided through using Blender to further explore and communicate your concept to key stakeholders and development colleagues. 

Class Overview

Chapter 1

Lay of the Land

In Chapter 1 of Introduction to Footwear Design, Ece will equip you with the necessary knowledge required to propel you into concept creation and beyond. You'll take a look at the surrounding history and culture of footwear design, as well as technical knowledge of shoemaking, materials, product briefs and creative direction.

Chapter 2

Ideation

In this chapter Ece will guide you through applying your newly found footwear knowledge into design ideation. You will follow along as Ece builds a concept by utilising the theory from the first chapter. You'll be walked through mood board development, thumbnail sketching, digitalising your design in Adobe Illustrator, receiving feedback, and using physical clay modelling to further develop and evaluate your design.

Chapter 3

Make it Happen!

In Chapter 3 you'll learn how to transfer your design proposal into a package of manufacturing instructions for your development colleagues and factory. The popular 3D package Blender will be utilised to help you achieve this.

Chapter 4

What's Next?

In this final chapter Ece will discuss the steps that follow the design and development of the footwear style. You'll look at the various stakeholders you may encounter in a corporate environment, as well as how to navigate this environment while receiving multiple rounds of feedback. Ece will also provide an overview of marketing techniques used in the industry, and how a companies continue to tell the story of an established design and extend their footwear franchise.

About your Instructor

Ece is a Turkish, Germany-based Designer and Creator with over 7 years of industry experience in areas such as consumer products, CMF design and innovation practices. Ece spent over 5 years working as a Footwear Designer at Puma.

About your Instructor

Ece is a Turkish, Germany-based Designer and Creator with over 7 years of industry experience in areas such as consumer products, CMF design and innovation practices. Ece spent over 5 years working as a Footwear Designer at Puma.

 

Watch the Trailer

Follow along with former Puma designer Selena Ece Gurdal as she teaches you the fundamentals of footwear design. Covering everything from ideation and 3D modelling to manufacturing and corporate stakeholders, you'll learn everything you need to know to thrive in the footwear design field.

Buy Now

Over 5 hours of content.

In an Introduction to Footwear Design, Ece will guide you through her process for ideating and iterating upon design concepts using both traditional and digital media. You'll be given a guided tour of the history of the footwear industry, materials and manufacturing processes, as well as how to understand a product briefing. Finally, Ece will show you how to present your concepts to key stakeholders, and prepare your design for the factory.

Over 5 hours of content.

In Introduction to Footwear Design, Ece will guide you through her process for ideating and iterating upon design concepts using both traditional and digital media. You'll be given a guided tour of the history of the footwear industry, materials and manufacturing processes, as well as how to understand a product briefing. Finally, Ece will show you how to present your concepts to key stakeholders, and prepare your design for the factory.

Download your free sample.

Want a taste of what to expect? No problem! We've put together a free sample containing the 3D model of the sneaker design by Ece throughout the class. You'll then also receive a free lesson and a free digital shoe last!

Download

How does it work?

Introduction to Footwear Design

Follow along with former Puma designer Selena Ece Gurdal as she teaches you the fundamentals of footwear design. Covering everything from ideation and 3D modelling to manufacturing and corporate stakeholders, you'll learn everything you need to know to thrive in the footwear design field.

$199

Get started on your educational journey.

• Instant access
• Over 5 hours of content
• Learn from an industry professional
• Yours to keep - forever!

Buy Now

Get started on your educational journey.

• Instant access
• Over 5 hours of content
• Learn from an industry professional
• Yours to keep - forever!

Buy Now
Introduction to Footwear Design

Follow along with former Puma designer Selena Ece Gurdal as she teaches you the fundamentals of footwear design. Covering everything from ideation and 3D modelling to manufacturing and corporate stakeholders, you'll learn everything you need to know to thrive in the footwear design field.

$199

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